The 3”P”s of marketing (price, presentation and promotion) apply to real estate just as much as they apply to any other product or service. The biggest of these “P”s is Price. If the property is priced too high then your property will sit on market for a long time and may never sell. You need to be aware of what the market is doing and price your property accordingly. This is why you need to see a comparative market analysis before listing your property. If the presentation, functionality or the curb appeal of your property is lacking may also be a cause for your listing to be on market for a long time while competitive listings that have good curb appeal and are priced right will receive more buyer attention. If the property is not promoted then buyers will not know that the property is for sale.
I will promote your property primarily through online marketing. Having a great web presence is essential because the majority of buyers are using the internet to research the area they want to live in and the property they want to own. Buyers will research the Realtors they want to work with and engage with Realtors® via websites and e-mail possibly more now then through traditional means like a phone call.
The property needs to look its best online, I use a large number of photos to help market listings. A virtual tour is an essential part of an online marketing campaign and it can be done in many ways. I have been doing virtual tours using a slideshow presentation of the property. For Luxury homes and unique properties I am going a step further and integrating video into virtual tour presentations.
Once I post your property into the California Regional Multiple Listing Service and Bay Area Real Estate Service, it is syndicated to many other online web services including Realtor.com, List Hub, Yahoo, Zillow, HGTV Front Door, and many other online real estate websites and resources.
Your listing will show up as a featured listing on my website and KonoctiRealty.com and is searchable from the Lake County Association of Realtor’s website.
